Alan Kropf is an award-winning marketing professional with executive-level experience in premium wine and spirits, and he currently offers consulting services based in Napa Valley, California.
Alan previously served as Vice President of Marketing for California-based Indus Holdings, Inc., a publicly-traded, vertically-integrated cannabis and CBD company with capabilities including cultivation, extraction and manufacturing, brand sales and marketing, and distribution. He was responsible for managing Indus’ award-winning portfolio of 20 cannabis brands, contributing to 140% year over year growth and industry-leading positioning.
Prior to this, Alan served for five years as Executive Director of Education for San Francisco-based Anchor Distilling Company, where he was responsible for managing the marketing team and overseeing the initiatives supporting the organization’s portfolio of more than 40 ultra-premium brands and 350 products while emphasizing an innovative approach to digital marketing. His work received numerous industry awards, including San Francisco Business Times 40 Under 40, Wine Enthusiast 40 Under 40, Taste Awards Best Podcast and Taste Awards Best Short Film.
For nearly 11 years, Alan served as Founder, Publisher and Editor in Chief of the acclaimed millennial beverage print publication Mutineer Magazine. Throughout his tenure, he received numerous beverage and publishing industry honors, including Forbes 30 Under 30, Wine & Spirits Magazine 30 Under 30, Zagat 30 Under 30, Folio 30 Under 30, and MinOnline 10 to Watch awards.
Prior to founding Mutineer Magazine, Alan worked as a sommelier at some of the world's most prestigious properties, including the Beverly Hills Hotel and Gordon Ramsay's signature restaurant at the London Hotel. He is certified through the Court of Master Sommeliers, Wine & Spirits Education Trust, Cicerone and National Bartenders School, and studied Business at Pierce College and University of Washington.
"Alan Kropf runs a magazine that actually lives up to its name, causing a mutiny in beverage culture." - Forbes Magazine
"As publisher and editor-in-chief of Mutineer Magazine, Alan Kropf of Napa is leading nothing less than a beverage-based revolution." - Napa Valley Register
Alan Kropf served as Vice President of Marketing for Salinas, California-based Indus Holdings, Inc., a vertically integrated cannabis company with world-class capabilities, including cultivation, extraction and manufacturing, brand sales, marketing, and distribution. During his time as a member of the executive team, Mr. Kropf was responsible for leading all marketing initiatives for Indus’ award-winning portfolio of owned and licensed cannabis brands, while remaining within the boundaries of compliance in a highly regulated and fast-growing industry.
Oversaw the educational strategy of the more than 300 craft spirits that make up the Anchor Distilling portfolio, embracing new media and innovative methods to share the stories behind the brands. Focused on the great craft spirits of Anchor Distilling Company with inspired stories that bring the individual brands to life in a meaningful and relevant way.
Launched and led Mutineer Magazine, a print publication covering beverages, to achieve national distribution in less than a year. Served as Editor in Chief from July 2008 until September 2012, and has overseen all aspects of operations, including production, sales, business development and events.
Opened celebrity chef and three-Michelin star recipient Gordon Ramsay's signature restaurant at the London West Hollywood hotel in Los Angeles, offering a diverse wine list featuring cool climate, old world wines.
Selected by Vintrust to join their group of leading U.S. sommeliers to contribute monthly wine recommendations and articles to be published in SommSelections magazine, as well as provide wine services at events, including Auction Napa Valley.
Oversaw the wine program at The Beverly Hills Hotel, which is among the most prestigious properties in the world, and is legendary for its A-list celebrity clientele. Responsible for the wine program in the hotel's flagship restaurant, the Polo Lounge, as well as room service, the poolside Cabana Cafe, and Bar Nineteen12, and conducted all wine trainings for hotel staff. Also provided wine services for private functions at the hotel, including the Sarah Gore wedding, the official "Night Before Party" in conjunction with The Oscars, and private dinners and engagements for a long list of world leaders and A-list celebrities.
Served as Lead Bartender at Hatfield's, a Michelin star restaurant that Bon Appetit magazine awarded "10 Best New Restaurants in America", preparing classically inspired cocktails using all fresh ingredients.
Worked at SeaTac International Airport stocking planes with craft beer, wine and non-alcoholic beverages for service on flights as well as assisting with inventory management.
Held several positions in the media department, including on-court cameraman and in-house replay technician.
Worked as an audio technician on a long list of projects at Fremont Studios, a national leader in HD A/V production, particularly for musical acts. Projects included Peter Gabriel, Snoop Dogg, Queensryche, Green Day and Jerry Lewis' Telethon.
Elected at the age of 17 as president of the student body. Was a leader in a state-wide initiative to make textbooks tax-free, represented students on a range of issues, including the development of a new Arts & Allied Health building on campus, and completed high-level leadership training administered by Dr. Mari Kruger.