Founder, Mutineer Magazine
Director of Education, Anchor Distilling Company
Mutineer Magazine Founder & President, Alan Kropf, is a leader amongst the next generation of beverage professionals and has extensive knowledge and experience with a range of beverages. Kropf is a Certified Sommelier through the Court of Master Sommeliers, holds an Advanced Certificate with Merit through the Wine & Spirit Education Trust, is a Certified Beer Server through the Cicerone Certification Program and holds a Bartending/Mixology Certificate through National Bartenders Bartending School. Kropf has worked as a Sommelier at some of the world’s more prestigious properties, including the Beverly Hills Hotel with its legendary celebrity clientele, and he helped Gordon Ramsay open his signature restaurant in the London West Hollywood in 2008. Alan also has industry experience as an artisanal mixologist and barista.
Before founding Mutineer Magazine in 2008, Alan Kropf contributed wine articles to magazines including Sante, The Tasting Panel Magazine and SommSelections, and he currently contributes beverage content to newspapers and online publications. Kropf has authored over 500 blog articles and has been working on his first book. Alan is constantly traveling to speak at events, judge competitions and raise awareness about water relief in developing countries, all while introducing the Millennial generation to the wonders of fine beverage culture.
"Alan Kropf runs a magazine that actually lives up to its name, causing a mutiny in beverage culture." - Forbes Magazine
"As publisher and editor-in-chief of Mutineer Magazine, Alan Kropf of Napa is leading nothing less than a beverage-based revolution." - Napa Valley Register
Oversees the educational strategy of the more than 300 craft spirits that make up the Anchor Distilling portfolio, embracing new media and innovative methods to share the stories behind the brands. Focusing on the great craft spirits of Anchor Distilling Company with inspired stories that bring the individual brands to life in a meaningful and relevant way.
Launched and led Mutineer Magazine, a print publication covering beverages, to achieve national distribution in less than a year. Served as Editor in Chief from July 2008 until September 2012, and has overseen all aspects of operations, including production, sales, business development and events.
Opened celebrity chef and three-Michelin star recipient Gordon Ramsay's signature restaurant at the London West Hollywood hotel in Los Angeles, offering a diverse wine list featuring cool climate, old world wines.
Selected by Vintrust to join their group of leading U.S. sommeliers to contribute monthly wine recommendations and articles to be published in SommSelections magazine, as well as provide wine services at events, including Auction Napa Valley.
Oversaw the wine program at The Beverly Hills Hotel, which is among the most prestigious properties in the world, and is legendary for its A-list celebrity clientele. Responsible for the wine program in the hotel's flagship restaurant, the Polo Lounge, as well as room service, the poolside Cabana Cafe, and Bar Nineteen12, and conducted all wine trainings for hotel staff. Also provided wine services for private functions at the hotel, including the Sarah Gore wedding, the official "Night Before Party" in conjunction with The Oscars, and private dinners and engagements for a long list of world leaders and A-list celebrities.
Served as Lead Bartender at Hatfield's, a Michelin star restaurant that Bon Appetit magazine awarded "10 Best New Restaurants in America", preparing classically inspired cocktails using all fresh ingredients.
Worked at SeaTac International Airport stocking planes with craft beer, wine and non-alcoholic beverages for service on flights as well as assisting with inventory management.
Held several positions in the media department, including on-court cameraman and in-house replay technician.
Worked as an audio technician on a long list of projects at Fremont Studios, a national leader in HD A/V production, particularly for musical acts. Projects included Peter Gabriel, Snoop Dogg, Queensryche, Green Day and Jerry Lewis' Telethon.
Elected at the age of 17 as president of the student body. Was a leader in a state-wide initiative to make textbooks tax-free, represented students on a range of issues, including the development of a new Arts & Allied Health building on campus, and completed high-level leadership training administered by Dr. Mari Kruger.